Scale AIIn beta

The marketing loop, running on its own.

Scale AI is the autonomous stage of Ad Intelligence. It discovers what to test, produces the creatives, launches the tests, scales what wins and stops what doesn’t, within the guardrails each project sets.

  1. 01Discover

    Spots rising trends and competitor ads worth testing.

    TrendsCompetitor ads
  2. 02Create

    Produces GenAI creatives and new versions of what works.

    Hook enrichmentBody versions
  3. 03Test

    Launches test ads by each project’s own rules and targets.

    AutonomousApproval-based
  4. 04Scale or stop

    More budget for winners. A pause for the rest.

    Budget +20%Paused
  5. 05Feed back

    Sends results back to the platforms, then starts again.

    MetaTikTok
  1. 01DiscoverSpots rising trends and competitor ads worth testing.
  2. 02CreateProduces GenAI creatives, with hook enrichment and body versions.
  3. 03TestLaunches test ads by each project’s own rules, autonomous or approval-based.
  4. 04Scale or stopMore budget for winners, a pause for the rest.
  5. 05Feed backSends the signals back to the platforms, then the loop starts again.

Autonomy, in stages

Directed today. Autonomous next.

Each stage keeps the one before it. Scale AI runs on the same workspaces, rules and data your team uses today, and goes only as far as each project allows.

  1. STAGE 01Available

    Operate

    Your team drives. Additor takes the busywork.

    Campaigns, media and reporting in one place, with naming, resizing, uploads and alerts automated.

    People take every action
  2. STAGE 02Live now

    Ad Intelligence

    You direct. It executes.

    Analysis, creative production and launches on command, every spend-affecting step waits for your approval.

    People approve anything that spends
  3. STAGE 03In beta

    Scale AI

    It runs the loop. You set the rules.

    Finds what to test, makes it, launches it, scales the winners and stops the rest. It starts approval-based and moves to autonomous as each team is ready.

    People set budgets, targets and limits

A day with Scale AI

What a day on autopilot looks like.

A sample day in Calmora’s workspace. Everything it does is logged, and anything outside the project’s rules waits for a person.

Illustrative example

  1. 06:10
    Discover

    Found a rising format

    A slow-zoom bedtime POV format is picking up across sleep and wellness ads.

    TRENDING
    Sleep and wellnessRising this week
  2. 07:40
    Create

    Made eight versions of CLM0544

    Four new hooks × two bodies, each in English and Spanish, saved to the media library as CLM0612–CLM0619.

    H1
    H2
    H3
    H4
    +4
  3. 09:00
    TestAuto · within rules

    Launched a TikTok test

    Inside Calmora’s rules: $150 a day and a $14 CPA target, named to the workspace convention.

    Platform
    TikTok
    Budget
    $150 / day
    Target CPA
    $14
    TT_CLM_US_EN-ES_SALES_HOOKTEST_20102026
  4. 13:00
    StopAuto · within rules

    Paused three versions

    Their hook rate stayed under 25% after 6,000 impressions, the rule Calmora set for this test.

    EN_CLM0613_VT18%Paused
    ES_CLM0616_VT21%Paused
    EN_CLM0618_VT23%Paused
    Line marks the 25% hook-rate rule
  5. 18:00
    ScaleNeeded approval

    Asked before raising CLM0581’s budget by 20%

    The increase was above Calmora’s auto-approve limit, so it waited for a person.

    Ad set budget · CLM0581 $250 → $300 / day Approved by Marco Ricci · 18:12
  6. 18:05
    Feed back

    Sent the day’s signals back

    Conversion signals went back to Meta and TikTok, so delivery keeps learning from what worked, and tomorrow starts from here.

    Meta TikTok

Every step is written to the audit log, with time, workspace and detail.

Guardrails

Autonomy inside the lines you draw.

Every project sets its own rules. Scale AI works inside them, and anything outside them waits for a person.

  • Budgets and caps

    Daily and total caps for each project. Scale AI plans inside them and never spends past them.

    Calmora · daily cap$2,000

  • Targets per project

    Each project’s own truth, the CPA or ROAS that counts as a win, judged on its own data.

    Calmora · CPA≤ $14
    Voyy · ROAS≥ 2.2×

  • Brand and policy rules

    Your voice, your claims and the platforms’ ad policies, applied to everything it makes and launches.

    Never claim“cure” · “guaranteed”

  • Approval thresholds

    Decide what runs on its own and what needs a yes, by spend, by budget change or by platform.

    Budget change over 15%Ask first

  • Workspace scope

    It works only in the workspaces you turn it on for, with their own accounts, library and rules.

    OnCalmora, Kinetiq
    OffVoyy, Petalé, Pixel Quest

  • Full audit trail

    Every launch, pause and budget change is written to the audit log, with time, workspace and detail.

    18:12 · Budget +20% · CLM0581Scale AI · approved by Marco Ricci · Calmora

Foundation

Built on the Additor you already use.

Scale AI isn’t a separate tool. It runs on the modules your team works in today, and every result they record gives it more to learn from.

Media libraryStores, codes and resizes every version it makes.Explore Campaign managementLaunches its tests on Meta and TikTok, named to your convention.Explore AnomaliesHourly early warnings it checks before it scales.Explore Creative reportingThe results it judges every winner by.Explore AppsFlyer and Adjust dataThe installs and revenue behind each project’s targets.Explore
Scale AIIN BETAUses all five to run the loop, inside each project’s rules.
  1. 01Discover
  2. 02Create
  3. 03Test
  4. 04Scale or stop
  5. 05Feed back

Join the beta

Get Scale AI early.

We’re opening Scale AI to teams in stages. Tell us about yours and we’ll be in touch when there’s room.

  • Onboarded in waves

    Teams join in small groups, so every rollout gets close attention.

  • Starts in approval mode

    Beta workspaces begin with every launch and budget change waiting for a yes.

  • Nothing else changes

    Your existing workspace keeps working exactly as it does today.

Request beta access

Four quick questions.

Platforms

By joining, you agree to be contacted about the Scale AI beta.

FAQ

Questions about the beta.

Something else on your mind? We’re happy to walk you through it.

Is Scale AI available today?

It’s in beta, rolling out to beta teams in stages. Ad Intelligence, the stage it builds on, is available today.

Will it spend money without asking?

Only within the budgets, targets and approval rules set for each project. Anything outside them waits for a person, and any project can stay in approval mode for as long as you want.

Which platforms does it work on?

Meta and TikTok, the platforms Additor supports today.

What does it learn from?

Your workspace’s own results (creative performance, MMP data and campaign history), plus the trends and competitor ads it discovers.

One workspace

Ad IntelligenceAvailable today: ask, create and launch on command, the stage Scale AI builds on.Explore Campaign managementThe drafts, templates and naming rules every Scale AI test launches with.Explore AnomaliesHourly early warnings with recommendations, so a test going wrong surfaces before it costs you.Explore

Be first to run on autopilot.

Join the beta, or start today with Ad Intelligence.

Get started

Works with the Meta and TikTok accounts you already own. Nothing to migrate.