BEST VALUE
CLM0571 · Calmora
Which creative buys a purchase cheapest?
The lowest cost per purchase across every workspace, platform and account.
Cost per purchase
$9.84
122
purchases
$1,200
spend
410K
impressions
Highlights
The first four questions, answered on arrival.
Open Creative performance and four cards are already there, the cheapest purchase, the spend going nowhere, the best hold and the new creative that broke through.
DRAINING SPEND
KNT0423 · Kinetiq
What’s spending without a single purchase?
The creative with the most spend and no purchase to show for it.
Spend with no purchase
$3,137
0
purchases
44%
hook rate
512K
impressions
BEST RETENTION
PTL0417 · Petalé
Which creative holds attention longest?
The creative people kept watching, the highest hold rate in the period.
Hold rate
21.9%
$3,516
spend
2.40%
CTR
1.4M
impressions
NEW AND IT WORKED
VOY2213 · Voyy
Did anything new break through?
The best cost per purchase among new creatives.
Cost per purchase
$26.93
3 days
live
111
purchases
$2,989
spend
Cost per result is judged on purchases only. Best value and New and it worked rank by what a purchase cost, never by a cheap click or install.
Platform + MMP
Platform numbers and MMP numbers, in one row.
Connect AppsFlyer or Adjust to a workspace and installs, MMP revenue, MMP ROAS and CPI sit beside spend, CTR and ROAS, for every creative.
Installs looked fine. Revenue didn’t.
KNT0423 drove 804 installs and no revenue. With both views in one row, the drain is obvious.
One partner per workspace
Adjust or AppsFlyer. Connect one and the other shows as unavailable for that workspace.
Every creative, both views
Installs, MMP revenue, MMP ROAS and CPI next to spend, impressions, CTR, CPC, results and ROAS.
Where it runs
Follow a creative everywhere it runs.
Expand any creative to see every ad and campaign it runs in, with spend and results for each, across platforms and ad accounts.
Library status at a glance
Languages, crops and files in Additor: or “Not in library” when it was uploaded somewhere else.
Uploader and last updated
Credit lands with the person who made it.
Ads, campaigns, shared
See how widely a winner already runs before you make more of it.
CREATIVESPEND ↓
CLM05440:15 · Calmora
2 languages · 3 crops · 6 files · In Additor
Meta · TikTok · 2 live
Elif Kaya · updated 2 days ago
$4,120
Elif Kaya · updated 2 days ago
WHERE IT RUNS9 ads4 campaignsShared · 2 ad accounts
META$1,920
TIKTOK$1,050
META$740
TIKTOK$410
night_scroll_v3.mp40:11 · Calmora
Not in library
Meta · 1 live · uploaded straight to Meta
$860
Never launched
Find the work nobody used.
Creatives that never reached an ad are counted, not forgotten, with who made them, when, and for which workspace.
346 never launched, 258 considered
Both counts sit at the top of the report, so the gap is hard to miss.
Filter by uploader or workspace
See whose work is waiting, and where.
Put it to work
Launch it in a test from Campaign management, or ask Ad Intelligence for a new version.
Creative performanceDelivery: Never launched346
All workspaces
8 of 346 shown
Amara Okafor, Elif Kaya
Amara Okafor, Elif KayaThe loop
Winners feed the next round.
Reporting is where the next brief starts. Find the winner, make versions of it, resize and translate them, then launch the test, without leaving Additor.
- 01 · Find the winnerCreative reporting
- 02 · Make versionsAd Intelligence
- 03 · Resize and translateMedia library
- 04 · Launch the testCampaign management
- Back to 01
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Workspace Platform Type Library Delivery Language Country Account Uploader Date range
Ten filters
Workspace, platform, type, library, delivery, language, country, account, uploader and date range.
-
CLM05CLM05442 live
CLM0566Never launchedCLM05711 liveSearch by name or code
Find any creative by its name or its code, then expand it to see everywhere it runs.
-
All workspaces · 13 – 19 OctExportCreative performance258 creatives · 13 – 19 OctReady
Export
Take the table into your own reports and reviews.